Neto Virtual Assistant: a VA who runs the orders, eBay and Amazon feeds while you trade

Nobody searches “neto virtual assistant” out of curiosity. You search it because the whole business lives in that control panel, and the person processing orders, printing labels, uploading the new range, fixing the stock count before eBay oversells it, and answering “where’s my order” is you, somewhere between the pick bench and the next supplier email. Neto by Maropost is a deep platform, an Australian one, and it does a lot. The trouble is that every one of those features ends with a step a human has to do, every single day.

And it is a capable panel. Neto was built to run a webstore, a point of sale and the eBay and Amazon channels off one inventory, which is exactly the right architecture for an Australian retailer who sells in more than one place. But that architecture only pays off when someone is in the control panel keeping it true. An order queue clears itself never. A stock count corrects itself never. The sync is only as honest as the numbers you feed it. That daily driving is precisely the job, and it is the job a VA is built for.

The daily rhythm a VA runs in your Neto

Morning, before anything ships: the order queue gets a pass. Your VA opens Order Management, picks up the New orders, confirms payment has cleared, and moves each one through Neto’s statuses, Pick, Pack, Dispatched, so the queue is a true picture of what’s actually leaving the building. Backorders get flagged rather than buried, partial and split shipments get handled properly, and orders that came in overnight from eBay and Amazon land in the same queue as the webstore orders, so there’s one list to work, not three dashboards to juggle.

Then shipping. Consignments generated and labels printed through your carrier integration, whether that’s Australia Post, Sendle or Smart Send, and the critical last step that busy owners skip under pressure: the tracking number pushed back onto the order so the dispatch email fires automatically and the customer isn’t left in the dark. That one habit, done on every order, quietly kills half your “where’s my parcel” emails before they’re sent.

Then the catalogue. New products added in the Product Manager with the right category tree, GST-inclusive pricing, clean SKUs and variants set up as proper parent and child relationships rather than a tangle of standalone items. When a whole range lands, your VA runs it through Neto’s CSV import instead of keying it one by one, then checks the imported lines actually published the way you wanted. Existing products get edited as prices, photos and descriptions change, and retired lines get hidden so the storefront a customer sees is the real one.

Then the part that protects the whole operation: inventory. Stock levels adjusted on receipt, low-stock lines flagged before they sell out, and Neto’s inventory sync watched so the same count flows out to the webstore, eBay and Amazon. This is where the platform’s architecture earns its keep, and where a careless half-hour costs you a cancelled eBay order and a defect on your seller account. The data entry discipline here isn’t glamorous, but it’s the difference between a clean multichannel feed and a steady drip of oversells.

Across the day, the channel feeds and the storefront. eBay and Amazon listings kept current, channel-specific titles and categories tidied, price and stock changes confirmed as synced rather than assumed. Banners, category pages and promo content updated through Neto’s CMS as you brief them, with the seasonal and campaign content swapped in on time, all without touching the underlying theme code. And the customer side: order, stock and delivery queries answered, returns and refunds processed through Neto’s RMA workflow, invoices and tracking resent, records kept tidy.

The honest bit

A few things worth saying plainly. Neto’s multichannel sync is genuinely good, but it is not magic: it only stops you overselling if the stock counts you enter are accurate and the channel mappings stay maintained. A VA holds that discipline; the software won’t invent it. If your counts have been rough for a while, expect the first week or two to be cleanup before the sync becomes something you can trust.

The platform itself is also in an unusual spot. Neto is an Australian product that Maropost acquired, and Maropost has been steering merchants toward its broader commerce cloud over the years, so the talent pool who learned “Neto” by name is smaller than Shopify’s, and the roadmap is less of a sure thing than a platform with a global install base. We won’t pretend there’s a deep bench of Neto specialists waiting; there isn’t. What there is, is a large pool of VAs strong on order-management and multichannel admin whose skills transfer cleanly, plus the ones with real Neto hours we match you to where we can.

And a boundary that’s about plumbing, not policy: Neto connects to accounting tools like Xero and MYOB, and to your payment gateway, but configuring those connections is a setup-and-finance job, not daily VA admin. Your VA processes the orders and keeps the catalogue and stock true; they don’t reconfigure how the money moves or how the books reconcile. That stays with you and your bookkeeper.

What stays with you

The decisions, not the data entry. Channel strategy, which lines you list on Amazon versus eBay, your pricing and margin rules, supplier and purchasing calls, payment-gateway and refund-policy settings, and the accounting integration config all stay with you. So does anything that authorises money to move: the VA processes approved refunds through the RMA workflow, but the call on whether to refund, and the limits they work within, are yours.

This is built into how Neto is set up, not just promised. A VA logs in as a separate staff user on a permission group, not your owner account, so Order Management, the Product Manager, inventory and the CMS are switched on while the payment gateway, the Xero or MYOB integration setup, API keys, channel credentials and the billing and subscription area stay off. The access we give them has a door into the orders and the catalogue, and no door into the settings that change how your business runs. Confidentiality is signed on day one as well.

What it costs and where to start

Neto admin sits on the admin tier, $12-17 AUD an hour excl GST, typically 10-15 hours a week for a small-to-mid online or multichannel retailer, which works out to roughly $500-1,100 a month covering the order queue, shipping, product uploads, inventory, the eBay and Amazon feeds and CMS updates. Specialist work like email campaigns, reporting and channel optimisation sits at $18-25. A Neto staff user costs nothing extra, so the software side of adding a VA is zero. Placement takes 7-10 business days, with 5-7 days supervised inside your Neto control panel before any solo work, a 30-day recalibrate-or-replace guarantee, and no lock-in beyond 14 days notice.

The ecommerce industry page goes deeper on the online-retail side, the customer support page covers the order-enquiry and RMA load, and the VA cost guide has the full pricing picture. Otherwise book a discovery call with Jenn, who has placed 87+ VAs into Australian businesses since 2024 and will tell you straight if your order volume isn’t there yet. Bring a recent day’s order queue and your worst oversell story. We’ll find the hours.